Introducing Verve: Tail Cashback app launches vibrant new rebrand

Introducing Verve: Tail Cashback app launches vibrant newrebrand

The seamless cashback and rewards app formerly known as Tail has launched a vibrant new look under the new company name: Verve. Verve is an innovative cashback platform revolutionising the cashback space through effortless rewards offering, bespoke strategic partnerships and cutting-edge technology that makes providing meaningful rewards simple for retailers, partners and member customers alike.

Verve provides and delivers value-added services to three customer segments: Retailers experience new business and repeat spend using Verve’s cashback incentives targeted to relevant members; Verve Members earn cashback on everyday purchases from the ease and security of their mobile app; and Strategic Partners — businesses with large memberships — who are able to offer their members access to Verve’s platform and relevant retailer cashback offers via a simple API integration solution.

Verve currently has two distinct distribution channels inthe form of its proprietary mobile app, which is marketed directly to consumers, and a bespoke API that allows Strategic Partners to seamlessly integrate and customise their own rewards programme. Verve is proven to deliver measurable results for Retail Partners, Verve Members and Strategic Partners.

Verve engaged boutique creative agency Vantage Media to redefine the look and feel of the brand, drawing on the app’s ethos of high energy, ease of use and simplicity with purpose. The resulting brand is bursting with vibrant but grounded tones of citrus, observatory green and British racing green, with Cocon Pro as the headline font — a font family that is packed with personality and movement but remains clear and legible at any size or across any medium.

Verve Director of Strategy Lori Sartwell said of the rebrand: “Our rebranding efforts signify our company's evolution and our unwavering commitment to significantly enhance customer value through greater customisation of cashback and rewards. Verve's unique self-serve application caters to businesses of all sizes, from small local shops to large retailers, enabling them to provide enticing rewards to consumers.

“Today's brand launch is just the beginning of our development roadmap for Verve. We're dedicated to enhancing the Verve experience, expanding our partner network, and offering even more unique cashback earning opportunities.”

Vantage, a Quantum Group company, specialises in design and publishing for the fintech and luxury sectors. Michelle Johnson, Vantage's Director of Editorial, said: “It was a pleasure to work with Verve to bring the energy, positivity and vibrancy of this cutting-edge rewards app to life. In a world where our mobile apps are integrated into every part of our lives, it has never been more important for contemporary fintechs to stand out from the crowd with beautiful and unique design that helps tell their story. Verve is a fresh, bold brand adding real value to its members, retailers and partners; Vantage is proud to be part of that journey.”

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