Tail Cashback partners with ANNA Money for improved rewards for 100,000 cardholders

Tail Cashback partners with ANNA Money for improved rewards for 100,000 cardholders

ANNA Money, the award-winning mobile accounting and administrative app for SMEs and businesses, has announced its new and improve cashback services as part of its Perks initiative — powered by Tail. The new strategic partnership with Tail will offer frictionless cashback and rewards to 100,000 existing ANNA Money business users.

Card users with ANNA Money — which stands forAbsolutely No Nonsense Admin — will be able to choose rewards and offers from online and in-person stores across the UK. Founded in 2017, the company’s tools include business account to bookkeeping software and tax tools.

Tail offers a seamless rewards offering, bespoke strategic partnerships and cutting-edge technology that makes providing meaningful rewards simple for retailers, partners and member customers alike. This partnership adds to Tail’s portfolio of strategic rewards integrations, including availability for Starling, Monzo and Volopa card users, who can access Tail rewards via the Tail Cashback App.

These rewards include cashback from some of the biggestbrands in the UK, including Homebase, DHL, SilentNight,Mindful Chef, Decathlon, FatFace, Purina andmany more.

Tail CEO Sean Fitzgerald said: “ Through partnerships and relentless innovation, we want Tail to lead the way in reshaping how rewards are earned, tracked, and redeemed. Our dedication to leveraging the latest in technology ensures that every interaction with our platform is seamless, relevant and rewarding. Ultimately, we want to ensure cashback works for everyone ;customers, retailers, and card-issuers, creating unique and highly personalised retail experiences that build customers’ loyalty.”

Chris Thurgood, Head of Growth, ANNA Money said: “We are delighted to have formed this partnership. Sean and the team share our values and aspirations to support small businesses. This exciting development aligns with our ‘absolutely no nonsense’ ethos, and opens new opportunities across multiple industry and consumer types broadening our reach - but crucially means more value with less friction for customers, enabling them to focus on growing their businesses.”

Tail currently has two distinct distribution channels in the form of its proprietary mobile app, which is marketed directly to consumers, and a bespoke API that allows Strategic Partners to seamlessly integrate and customise their own rewards programme. Verve is proven to deliver measurable results for retail partners, ail members and strategic partners.

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Tail forms part of Quantum Group’s Fintech Division, alongside business expense and FX management company Volopa. Quantum Group, theUK’s leading fintech and security investor, also has Valkyrie, the elite security specialists, and luxury and fintech creative agency Vantage Media among its portfolio.

Find out more about Quantum Group companies here

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